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Fail Faster


Sep 19, 2022

Kendall leads the Rider & Maps UX Research team at Uber, where she and her team work to uncover insights about our users & identify strategies to deliver consistently great experiences for riders around the world. She spent several years working as an individual contributor before recently transitioning to a management role. Previously, she worked at SAP Concur, conducting research on enterprise business software for spend management. Prior to entering the UX Research field, Kendall worked in both design and product management before making the transition into UX Research. Kendall graduated with her BS in Human Centered Design & Engineering from the University of Washington in 2016. In this episode, Kendall shares how innovation is not making big changes but making little things easier.