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Fail Faster


May 9, 2023

Daan is a UX leader who has been in the field for 23 years building UX teams at a variety of companies, large and small. He is a UX Designer and Researcher by heart with a passion for starting and building UX Design and Research teams. He has 23 years experience designing successful consumer and enterprise web, mobile, and desktop apps, brands, and hardware devices.

For the past 15 years he has been starting, growing and leading diverse, multi-disciplinary UX teams, and defining and executing on corporate product vision and strategy. Mostly recently as the VP of Product Design, UX Research and Technical Writing at Axon and before that at Head of UX Design & Research at Qualtrics. Daan is originally from the Netherlands where he went to school for Industrial Design Engineering. He moved to the United States in 2000 to start his career.