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Fail Faster

Jan 14, 2022

Abraham Doris-Down, Senior Director of UX and Visual Design at Boston Globe Media Partners. BGMP is New England's largest news gathering organization, committed to being an indispensable, trusted, reliable source of round-the-clock information. Abraham shares how he found a perfect match for his skills going through a winding path from recruiting to Sales to then finding a great master's program at GA Tech called Human-Computer Interaction, which propelled his career as a UX designer and leader. He talks about how he brought learnings from his sales career where he was not comfortable with interrupting people's life to now making sure he provides highly valuable content in the few minutes of uninterrupted attention he gets from today's busy customers.