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Fail Faster


Nov 9, 2021

Leo Frishberg is the Director of User Experience at Athenahealth, an electronic medical records company driving innovation in healthcare. Athena’s products and services help its customers (medical providers of all sizes and stripes) optimize financial performance while delivering high-quality care to their patients.

Leo was born-digital to a dad, a progressive technologist, who fueled Leo's early interest in computing and customer-centric design. With a passion for (and license to practice) Architecture and degrees in Environmental Planning and Information Science, Leo keeps Design Sustainability at the forefront of his work. He not only believes in failing fast and cheap, he promotes designing for failures as the best way to learn what users truly need. There are some really insightful stories from the trenches of innovation packed in this episode that you don't want to miss.